Better Business Blog
Social Media Hacks for Small Businesses during the Holidays.
There is no denying that small businesses have been hit hard this 2020. Most small businesses struggle to stay afloat without a global pandemic causing havoc, but this year hardships have been felt harder than usual.
UX Design is all about the user. It is based on a research that allows us to solve beforehand any pain or need a user may have. The ultimate goal of UX Design is to create an amazing and overall satisfying experience that will help inspire customer loyalty in the long run. People are more likely to return to a restaurant, a coffee shop or a retail store that gave them a good experience, it works the same way in the digital realm.
Anyone who is in business already knows that having their company online is no longer an option but a requirement. And there are many ways in which small businesses could be taking advantage of the digital tools available to them and with the holiday season already here, this two things can serve as a lifeline to a lot of struggling businesses.
Here are a few things you could do:
It is no secret that people, even in the best economic situation, love getting stuff for free. With the pandemic hitting the economy of families as it has, free stuff sounds better than ever. So, how can you get more reach + engagement without spending too much money on ads? Giveaways on Instagram. Lots of businesses are taking advantage of Giveaways this year. And although it is a tool more often used by influencers, businesses can jump into the wagon in their own way, during the holidays. So here are some extra pointers on that:
Synergies. Get more businesses into the cause! The more businesses are participating in the Giveaway the more attractive the price is going to be, the more things people participating will be willing to do.
Ask for tagging people in comments, liking and saving the post. These three actions are like steroids to the Instagram algorithm, so make sure to take advantage of them.
Touch hearts. While saving your business is important for you, people need to understand why your business is important to you and to them. Showing your vulnerabilities will help your business connect with regular people. Making it easier for them to want to participate and engage with your content beyond just a Giveaway.
There is no denying that a lot of people are facing hardships this year. Not just businesses. A great thing you can do to get on the good side of people is showing up for your community. It doesn’t even have to be a grand gesture that costs you too much. Small simple gestures can make the difference to a lot of people and they can inspire people to spend money and time with your business.
Here are a few ideas:Donate 5% of sales to a local animal shelter.
Create a gift donation basket for underprivileged children.
Host a pay it forward activity where you ask your clients to pay half of the next clients meal or coffee or service by offering the same discount next time they purchase with you.
Donate your services or products to a good cause.
Create a sponsorship program and communicate how your business is helping an association with each sale you make.
People connect to people. So make sure you take a moment this holiday season to thank the people on your team and make them feel appreciated. A good way to do this is by taking a moment to mention your team on your company’s social media and on your personal social media. It might not seem as much but people like being told they are appreciated. So, take a moment during the next couple of weeks to create either an ig grid featuring your team and the special mojo they bring to your business. Or just make small shoutouts on your IG Stories and tag them as well.
Another thing you can do is create a marketing sales funnel. Sales funnels are huge these days. It allows you to make more money without necessarily reaching more people. You just need to find people who are willing to spend a little bit more than they already have. Marketing funnels work in a simplistic yet enticing way: You create an engaging and interesting ad for a small service or product that you can give for a lower price and send the potential buyers to a landing page. In this landing page you will tell them all sorts of things about this product they are about to buy. Make them fall in love with it. They make the purchase, instead of sending them to a thank you page, your next move is to offer up an upsell that complements the service or product they just purchased for a slightly bigger price. Some people will say no thank you but others might take you up on it. So instead of just getting just 10 sales of $25 you can get a few sales of 7 $50 and 3 of the original $25 without having to reach more people or make more sales.
If you would like more ideas on how to take advantage of the holiday season during pandemic times our creative marketing team is here to support you. Send us a DM and we’ll get in touch with you as soon as possible.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To Help
Why Is User Experience Important
Why is user experience important?
Have you ever entered a shop and been amazed by how it looks? Or a restaurant that makes you feel good about being there? That’s a little bit of what user experience is about.
UX Design is all about the user. It is based on a research that allows us to solve beforehand any pain or need a user may have. The ultimate goal of UX Design is to create an amazing and overall satisfying experience that will help inspire customer loyalty in the long run. People are more likely to return to a restaurant, a coffee shop or a retail store that gave them a good experience, it works the same way in the digital realm.
We’ve all visited websites where we couldn’t find what we were looking for or the entire layout was ugly enough to make us leave. Which is one of the most common mistakes people make when they create a website or an app. Most business owners often forget to take into account that the user or client is the one that will interact with what is being created. The fact that the user or client doesn't really know or understand the services you are providing is often overlooked. And it is often forgotten that things that may be obvious or a given for the business owner aren't always for the client or user. This can create a miscommunication issue that may fracture the relationship between a product or your company with the client or user. Resulting in abandoned carts or a one time visit alone.
Our UX Design specialist Gabriela Pardo, says “A good user experience will be the one that allows a client to follow through a process without having any problems or difficulties at all. It needs to be intuitive and the user or client shouldn’t need to ask or have a hard time finding out how to go from start to finish”.
In conclusion, a good user experience aim is to create a product that is fast, easy to understand, and to follow through. That will leave the user or client feeling at ease and happy about the entire process and that will inspire them to return.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To Help
5 Most Common eCommerce Mistakes
With the pandemic changing everything up, a lot of businesses are migrating their operation to the online realm creating, in many businesses, their first ever eCommerce site. With so many user friendly options that offer “easy” and “ready made” solutions, business owners can make decisions that may seem affordable and practical but can end up costing them a lot of money in the long run.
The first mistake most business owners make when creating their first eCommerce is not paying attention to the image quality they use in their site. Using bad image quality can steal from you a lot of sales. We are a visual species and in order to keep your business going in the digital realm you need to make sure that every single image that you use on your site is high quality. Love at first sight does exist, so exploit it. Make sure you take the experience of holding up a producto to the digital realm with pictures of different angles and even the ability to zoom in or out.
Another common ecommerce mistake that is stealing money from you is a complicated check out process. The longer it takes to press the “pay” button the less conversions you will make. It is understandable that you would want people who make a purchase on your website to become members or to make sure they understand your policies. A client may be willing to buy something from you but if you make that process over complicated for them, they know they can do their shopping somewhere else. Give your clients the option to become members, not an obligation.
In the age of the smartphone it is baffling to believe there are online shops out there that are not mobile friendly. So, for the love of all you hold dear, make your eCommerce mobile responsive. This is so crucial that even Google penalizes pages that aren’t mobile friendly. People’s lives are on their mobile phone, if you neglect to make your online shop accessible through it, you might as well not exist.
Having mentioned the importance of mobile phones, I would like to point out another common eCommerce mistake business owners make: loading times. Aberdeen Group estimates that every second delay in the page-load time leads to 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversation. Users are impatient, don’t make them waste their time, so taking too much time to load a page is a disaster waiting to happen.
And last but not least, your website won’t be making a lot of conversions if you have a complicated navigation. Your client wants to go into your website and buy an item and get back to their zoom meeting. If you can manage that in the least amount of clicks possible the more chances of success.
Now, all of these mistakes have an easy fix and that is an item we are very lucky to have in Magic Mirror Devs, and that is: A User Experience Designer.
But more on that, on another time. If you would like to know how to fix your eCommerce problems, contact us.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To Help
5 TECH SAVVY THINGS TO BRING TO YOUR BUSINESS
2020 has been the year that has shown us the importance the digital realm has in every kind of business. And although you might think you already have the digital assets that you need, here are 5 tech savvy things you would be wise to add to your business.
Online Tutorials.
A good way to keep your money stream flowing when your business has not gone back as usual is by creating online tutorials of the many things that make people love your business. If you are a restaurant you could show them how to make their own version of your most sold dessert. Or make a small tutorial on how to create an item that you would usually sell. If you are a local business, you can even charge a little more by sending the materials or ingredients to your customers for them to follow the tutorial.
Mobile Apps.
Social Media is a good way to be where your customers are, now even more than it was before. However, if you aren’t catering good quality and valuable content. There is good chance Facebook’s algorithm is playing against you and not showing what you are sharing. A good way to make sure your customer hears directly from you without any other distractions or tricky algorithms, is through pushup notifications you can program through mobile apps. This will also allow you to explore other paths in which your company can be creative, in order to connect with clients and potential clients.
Community Building.
You customers are important and every business should be aiming to create community building dynamics to make your customers know just how important they actually are. Caring for an online community implies keeping your social media updated, creating quality valuable content, and constantly communicating with your clients. As well as, on site customer care and not just regular customer service.
Online Appointments.
The COVID-19 pandemic has changed a lot of things in a lot of businesses. Something that you can do to ease the mind of your clients is to apply online appointments to see your on-site store or restaurant. Let them know you are taking all the precautions needed to keep them safe but also, that you are limiting the amount of people you can receive on your premises. Allow them to choose a date and time that suits them so we can keep everyone (your team and your clients) safe.
Creative Content.
Some people say that content is king. And they are mostly right. Creating content isn’t about quantity, it is about quality. Spamming your customers social media thread with posts that don’t serve a purpose to their specific lifestyle is a losing battle against social media’s algorithms. Creating good, creative and quality content is the way to go that allows you to connect emotionally with your clients is the way to go.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To Help
5 Things small businesses should be doing right now.
The coronavirus pandemic has put businesses to the test like nothing ever has before and though many have found a way to rise to the challenge, uncertainty lingers in the air for most small and local businesses. At times, it feels that only corporate and large companies have the assets to survive, however, small businesses can compete with big companies when they use their own advantages in a smart manner. Here we’ve gathered 5 essential things small businesses should be doing right now:
Digitalize.
With people trying to stay at home as much as possible and businesses not being able to operate to their normal capacity anytime soon. It is essential that you get your business up and running in a way that allows your customers to reach you easily and from their homes. Which means, getting a functional and user friendly website, having your social media up to date, sharing your experience with the people that already love and support your business.
Take care of your own.
As a business, your working force is your motor oil and you need to take care of them. Their wellbeing will determine the overall health of your business. And as a business owner you need to make sure they are taken care of, not only in your business but also if you have people working from home. Their mental health is just as important and their physical health. This means, allowing them to share their fears and frustration and you, being as transparent and honest as you can with them. It also means being able to provide them with hand sanitizer, masks, and applying measures to safeguard their health in their workspace.
Partner to build resources.
More than ever before powerful companies are partnering up in order to aid the global community to aid fighting the coronavirus. While your business may not have the resources Google or Apple have, there is a lot to learn from what they are doing. As a small business you need to find a way to collaborate with your local businesses in order to support both the local economy and each other. Small businesses need to start thinking of each other as allies and not as competition.
Support your local community.
Chances are that if you are having a harder time than usual, so is most of your local community. Remember that nothing builds your brand better than giving back. People want to see businesses that aren’t in it just for their own profit, they are interested in the ways that you are helping out those who are less fortunate than you are. By supporting your local community by handing out masks or sanitizer, or even just finding ways to boost the local economy with discounts or deals. Or supporting nurses and doctors in whichever way you can. You are actively placing your company as one that cares for the people and not just making money.
Customer Care.
Taking care of your customers is more important now than it has ever been. Chances are, that your customers are having an equally hard time adjusting to the new pandemic reality and they need all the support they can get from you, so make sure your company is there to show up 100%. Don’t make them feel abandoned or neglected. The customers you care for during these times will become brand ambassadors in the future
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpHow to Make a Brand, Not Just a Business
In today’s ever changing world businesses need to step up their game like never before if they want any hope of surviving into the next decade. With a global pandemic in our midsts running what could be a successful business is harder than ever before. One of the easiest ways in which we can ensure returning customers, as well as, acquiring new ones is by creating a brand instead of just a business.
But what is a brand?
A brand is what your customers think about your business, it’s about your reputation, the story you allow them to tell themselves and the people they know when they buy things from you, it is the overall experience you are able to give to them. It is about a consistent flow of communication and experience you are able to provide across various different settings. Those being:
- The environment, either the store front or the office.
- Your signage, packaging, and prints. Basically, the design.
- Your webpage, online advertising and even apps.
- Your content.
- Your sales and customer services.
The truth is, building a brand isn’t a quick process, it is about establishing a long term relationship with your customers. But it leads to return customers, increase of sales, mouth-of-mouth referrals, and advocacy for your products and your services.
But in today’s business scenery, one where business may or may not open again. People may or may not get out of their house as they used to. How can you go about building your brand?
The first step is knowing what your brand stands for. It should have a purpose behind it other than the creation of profit. It’s the reason that makes you wake up every morning and you love to do for other people. It is the reason why you (your business) exists, the problem that you solve, the reason why people should care and the things that make your business different from the other options available.
All of these reasons should be the foundation of your branding and your communication.
You should also be very aware of what your competitors are up to, not to copy what they do. But to know where and how your brand can be different from than them. Seeing the places where other brands within your niche succeed and or fail is key for you to know how to up your game. Knowing how they became the benchmark for your business will help you to establish your own purpose and branding journey.
You need to know your target audience too! Always keep in mind who you are trying to reach and tailor your message to them and be as specific as you can be and create a buyer persona.
When you know who you are talking to it will be easier to create a brand identity they can understand and relate to.
You should also know your business mission, the thing that your business or service is most passionate about. This is the purpose of your business existence. When people ask you what your business is about, your mission is the answer that you give.
These are the first steps into starting to turn a regular business into a brand. I know this may be a lot of information and that it may sound too daunting for people who aren’t used to any of this. But you are not alone, if you’d like more help on how to turn your business into a brand our creative marketing team can help you out!
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpHow COVID19 Will Change The Way We Work
There are many things that covid19 has changed about our daily life but one aspect that has been thoroughly changed for most people has been the way we work. Most companies have discovered that they can in fact survive and thrive giving their employees the possibility to work remotely. Although it is highly unlikely that once the pandemic is over and we’ve discovered a vaccine everyone will be able to keep doing home office. However, there is a big chance that because of the cost savings it could represent to many companies, working remotely might increase in many organizations.
Another thing that could represent cost savings for many companies is Zoom or whatever video conference app that is to their liking. These apps have shown many organizations that they don’t really need to make expensive national or international travels.
The economy after the pandemic is going to be shaky at best, so companies will be adjusting their needs in order to spend less money whenever available.
Online Video conferences have shown many organizations that person to person meetings aren’t all that necessary. And when you are able to have an online conference at low costs instead of at a pricey destination, it’s easy to imagine the choice many organizations are going to be doing. Maybe making person-to-person meetings and events a thing of the past.
For some people imagining that online meetings and being in isolation might have made us less communicative. But really, the pandemic has pushed the need of more empathetic leadership. As we faced a completely new situation a lot of fear, worry, anxiety, and additional stress was added to our daily lives. Which opened the door for much better communication in all levels of organizations. Leaders were asked to step up and listen to their team’s concerns and be there for more than just work. The pandemic gave us a once in a lifetime experience where we were able to experience all of these emotions throughout the globe. Which in turn, might have allowed us to become more human in the process.
Which has also prompted better and constant communication than before, allowing people to check in, to discuss progress on tasks in a way that maybe an office environment might have given for granted at a time.
Another thing that is going to be different is the flexibility and balance between life and work. Home office has allowed us to see that the original 9 to 5 schedule isn’t quite as effective as we might’ve originally thought. As work becomes flexible in a home environment it allows us to have a better balance between our personal life and our work.
The future is already here and a lot of companies are going to be forced to either evolve into a more online and digital setting or disappear. Magic Mirror Devs is here to offer your company solutions in technology and innovation that will make this new way of working more efficient for you and your company. So, if you feel that you need help in adapting to our new reality we are here to guide you.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpInnovation During Pandemic Times
Change, even when it is planned, is scary and overwhelming. We are facing a time in history when we are not being asked to change, we are being demanded to change. And this goes from our personal life to our business life. Businesses that want to survive into the 2020 era need to jump in the digital vanwagon if they want any chances of survival. Sure, this might sound very doomsday, but even if things do get back to normal, businesses that use this opportunity to become more digitally inclined will stand a better chance of thriving as the new decade approaches. Taking this as an opportunity to innovate is a better investment than hoping for things to return to normality.
So, how does a business go about it? How do you innovate during a time that is extremely stressful? When you want to save as much resources as possible and the sound of investment sounds like a terrible idea?
Let’s start by defining what innovation is. Google describes innovation as:
“A new idea, creative thoughts, new imaginations in the form of device and method.” Innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.
Innovation isn’t a concept that is beyond our understanding, however, it can prove challenging when you are set in your ways. Ask Blockbuster.
The first step towards innovation is allowing yourself to believe that everything that you know isn’t necessarily true but most importantly it can be challenged and it can be done differently.
Ask yourself how can you go about your business differently?
The second step towards innovation is doing things. Trial and error can be scary but it is a universal truth that no pain equals no gain. The only way you know something either works or it doesn’t is by giving it a try and adapting as you get results. This is really important right now because some businesses are entirely devoted to how their business plan works, because it works fine. And you don’t fix what isn’t broken. But if the current situation has you worried, my friend, it is no longer working.
The third step towards innovation is asking for help. It is okay if you don’t know where to start. It is okay if you froze during the first question and have no idea how you could do things differently. What isn’t okay is that you stay there. There are ways that you can help your business adapt and thrive during these troublesome times. Maybe you don’t have to change your entire business plan, maybe you just have to save money on certain things, or get new channels to get more people to know you. But that’s why you ask for help and that is also why we are here for you.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpBe The App For That!
When the smartphone was introduced to our lives we all knew it was a thing, but we had no idea how much they would change our existence. How they would become essential for us to do our daily day. But what we also never stopped to consider was how much our life would become dependent on the apps they featured.
And even though we had already shown a predisposition to become addicted to them, I am of course talking of the infamous game Snake on the Nokia 6110 phone, most of us have not realized just how important this little bit of software implementation can become a game changer for our businesses.
When we think about apps our minds usually go to games and social media related ways in which people can waste their time. Few people actually think of them as an income source, even though we know that most apps feature either annoying little ads or offer better features after you pay a certain amount of money for them. Even games have found a way to make money out of it. So, why haven’t you?
Businesses can benefit from creating a steady income from apps by addressing your customers directly, addressing other businesses, or even by creating an app that helps you and your team to be more efficient in a way that helps you save money, be more productive and create more profit or just to help you on your day to day activities while running your company.
Think about apps like FRESHBOOKS that help you keep track of your and manage invoices. Or Gusto, helping you make your payroll, tax and benefits process in an easier more efficient way.
Slack or Pushover, allowing you to have better communication with your team, or Omnifocus that helps you be productive and manage your time in the best way possible. These are all apps that already exist and are great. But wouldn’t it be great to have all of these amazing benefits rolled into one?
Is it possible? You ask. Yeah it is, We answer.
Our job at magic mirror is helping you get better at what you do using technology and innovation. Whether that means creating a custom software for your company or building an app that allows you to better control everything that goes into running your company, or even just upping your social media presence. All you need is a highly efficient nerd and a technology translator. Such as the ones we have ready to work with you.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpHome Office Tips
Working from home can seem a little overwhelming at times. It is a complete shift in your schedule and what you are used to. And since the general idea of it has been viewed in a negative light, the amount of resources there are on how to do it right, is limited.
Today the world is shifting, a microscopic virus has locked most of us inside and forced us to adapt to a way of life we hadn’t even imagined possible. Lucky you, here at Magic Mirror Devs we are experts on remote work so we thought we’d share our most valuable tips to make your home office days less difficult and far more productive.
Getting up, opening the computer and being still in bed while you listen to your colleagues through your communication platform of choice, while on pijamas is alluring. But it is definitely self sabotage for the rest of the day. If you are used to getting up, taking a shower, eating breakfast, commuting, and then arriving at your office. Try getting up at the same hour, maybe you don’t need to take a shower but change, take those pjs off, prepare your breakfast and get yourself in a work mood. This will allow you to separate being at home with rest and being unproductive. So, set a routine you feel comfortable with.
Some people enter in a fast and the furious “work mode” and forget to have breakfast or even take breaks. Working from home is often thought of as a sort of privilege, so, some people feel the need to be extremely productive and work throughout the day. This is exhausting for your brain, so make sure you, at the very least, eat when you are supposed to and go to the bathroom before your insides feel like exploding. You are allowed. I suffer from ADHD, so working from home has provided me with a space where there are very limited distractions for me to fall victim of. And though I have been a fast and the furious work mode lady, I have found that the healthiest way to go about my day is by setting a schedule and keeping to it. I even use my computer to tell the time whenever there’s a change of hour. This allows me to work and be efficient in a way that is healthy for my body and my mind.
There are other people who can’t focus on their work because they feel they are not in a work ambiance. Well, if you don’t get out of bed and take off those pajamas, getting in a working mode is going to be that much harder. But some people really do need a space that says work and not home. So, pick a space anywhere in the house where you will work. It can be any part of the house you want to be, just as long, as you can use it during your work hours without any disturbance. By disturbance I mean, you hit the lunch hour and if you have to move your stuff to make space for your food because you are at your kitchen table, that won’t work. And stick to it.
If on the other hand, if you don’t have these types of problems and you are able to efficiently work from anywhere in your house and you can move from spot to spot without it ruining your productivity. You most likely suffer from bindweed syndrome. This is what we call a person that goes to one place and leaves evidence of their existence there. It can be a book, or your cellphone’s charger, or your ipad, where you keep your notes, an empty cup of coffee, anything. But all your work stuff ends up scattered around the house. At one point this becomes overwhelming because you have to trace your steps back everytime you need something. Not to mention the unintentional mess you have to get to eventually. Remember, nothing steals away your work hours faster than merging home chores into them.
To avoid this, create a mobile office. Use a large enough container or a tupperware where you can fit everything you use to work. You agenda, all your chargers, your notebook, books, ipad, laptop, pens and pencils, everything goes in there. Any time you are going to move to another spot, you get everything together in your container and then, and only then, move to another place.
Good communication is a given in any situation that involves more than one person. So, distanced teams need to have excellent communication skills. This doesn’t translate to having to video call your team for everything, but make sure you have different ways of approaching your team when needed. It is also important to know and understand that your team functions as a living organism and everyone has an essential part in it, and in order for the organism to grow everyone needs to do what they have to do.
Respect your schedule you create for yourself. It is important you learn to set boundaries. You alone know how to arrange your working hours and how you manage them. Working for home can smudge the lines between your working hours and your free time. Since it is quarantine and it’s not like you are going to be going places, maybe it’s fine to pick up the phone or send that email late into the night, you aren’t busy with anything else, right? While you can certainly choose to do that, it will always be best for you and your mental health to respect the work hours you used to have in the office.
And most importantly. Be patient with yourself. Going from being in the office or out with clients to suddenly doing full time home office can be difficult, so be patient and kind with yourself and your team. When you get a little more used to it, you’ll fall in love with it, that’s when you contact us to help you implement it for the foreseeable future. Think of all the rent money you’ll save!
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpWhat Is A Meme?
The assimilation of the internet and the digital world into our daily lives has provided us with the opportunity to create and modify the way we communicate with each other. From acronyms like Afk or Lol to the most successful form of communication to this date: the meme.
Memes are a format for social communication. In the simplest of terms, they are conformed by an image, video or a construction of images with a text portraying a particular concept or idea that emotionally connects with a person. It feels familiar and relatable. The image, images or the video can be altered and built upon allowing a continuous and fast evolution from the original idea or an altered form of it. It is a cultural phenomenon that exploded with the introduction of social media to the digital sphere.
The power behind the meme is that it is able to convey complex ideas, moods, a state of mind or a shared understanding way quicker than text ever could.
Why are they important for your business?
A meme can give you the opportunity to connect with your audience in a way the best copywriting in the world could never really do. You’d get the opportunity to connect emotionally within a second. And creating that point of connection is the first necessary step for any given person to share something on their social media.
Now the trick in this, and where most businesses fail when creating content in general, It is not about what you want to say about your brand but it is about what your audience wants to hear. You may have the most comfortable contact lenses available in the market but the fact remains that for the user, no matter the technology your lenses have, blinking your eyes when you take them off feels amazing. Connecting with that particular pain, even when your product promises to relieve it, shows your customer that you understand what they are going through. It makes your brand, your company, your business human. Worthy of their attention and a place on their social media.
It is also very important to understand the meme before you are in on the joke and sharing it around with your audience. As a cultural phenomenon there are certain rules behind the image that you use, the text you write, and the feeling, emotion or connection it's meant to evoke.
There are plenty of resources to help you with it, the most popular one is Know Your Meme. Which will give a detailed explanation on how a particular meme came to be, how it evolved, and the usage it currently has.
Often memes find themselves in constant evolution, that does not mean that every meme serves the purpose you want it to serve. Your content creator should decide upon the format that best works for your audience and your brand. And sometimes, a wagon will come and you will have to let it go. Other times, you will jump right at it and be part of the fun which will gain you reach, engagement and relevance within your niche.
The creation, alteration and replication of memes is only accelerating and keeping track and understanding all of them can turn into an impossible task. However, it is important for businesses to understand those within their niche so they can use them, alter them and or create them to connect with their audience.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpTake care of the Earth by taking care of your business.
Earth is our home and it is a beautiful multicolored, extremely diverse, wonderfully rare entity floating around a star that at the same time simmers in a galaxy that playfully explores a vast universe in which it appears, it exists alone.
As human beings we have forgotten how we are but a part of this vastly rare and diverse freak rock we call home. We seem to have orchestrated this idea that it, the planet, exists for our benefit. Whether it was created for us by a God or we evolved enough to become its masters.
We use it accordingly. But we, dear reader, are wrong.
Enter businesses. Saying that one goes into business without wanting to make money is really romantic and highly poetic but in and of itself it’s kinda a lie. The truth is that most businesses exist solely and exclusively to create profit. And at times, this profit is considered to be so important that the means in which we acquire it, do not matter. The end justifies the means, a man who considered himself to be wise once said - and boy have we believed him - Innovation, technology, progress as we have called it has come with a cost so infinitely high we never could have imagined: we are killing the planet and digging our own grave in the process. All in the name of profit.
But in a world where the ends justify the means, how does one take care of our home without sacrificing the sole reason why one starts a business in the first place?
One does not simply throw away waste into rivers because it is a good idea… It's a good idea because it's cheap. It reduces costs. It saves money. All hail profit.
One does not simply make a football field of Amazon forest disappear because we hate trees. It’s a good idea because it allows us to do business. It is cheap. It makes money. All hail profit.
One does not simply wrap everything up in plastic because it’s so glamorous and nice. It’s cheap. It reduces costs. It saves money. All hail profit.
One does not simply eat animals because we need them to survive. But it makes good money. That in turn makes money for other industries like the pharmaceutical and medical companies that come to your coronary artery’s rescue. It helps the economy. It helps money go around. It’s good for business. All hail profit.
One does not simply dig up dinosaur goo because it’s pretty, or dig up minerals because it’s fun. But they make money. They fuel, pun intended, the transportation industry, which in turn aids other industries and that is what we call economic growth. Making the money go round and round while we make our rare rock less and less diverse and alife. All in the name of profit.
There has to be something more, right? We’ve all had this feeling from time to time...
So, what steps can you take to take care of the Earth but also take care of your business?
Innovation and technology, though they have contributed and come with a high cost of helping us die from climate change, can also be a powerful tool and ally to prevent it.
From going paperless, to implementing home office, or even exploring new technologies in order to create more efficient ways to produce and distribute your products. Choosing ethical sources, supporting ethical trade and finding ways to reuse and reduce waste. Evolving entirely.
There are a lot of things companies and small businesses can do to effectively mitigate climate change.
Sure, some investments towards making this type of changes will cost money, increase costs, and likely reduce profit. But it will give us a chance to fix what we have broken.
At this point in time making the choices that will take care of our home are the same choices that will take care of your business.
Take it from me, I am a millennial nearing my 30s who has her own money and has an addiction to shopping. I will spend twice the amount of money on any given product if I know it has an ethical eco-friendly company behind it. I have sworn off coke and bottled water because of the waste it creates.
Stopped drinking commercial beer because it uses too much water that, at least in my home country, is stolen from native, indigenous land. Decided to work with companies that share my values and stay away from those that don’t.
I am vegan and will pay more than double the amount of money for my cruelty-free and organic butter not just by choice, but gladly. Because my choices are helping companies create profit in a way that isn't contributing to destroying the planet in which I live.
And these types of thoughts and ways of being a consumer are not weird within my generation or the younger ones, these types of thoughts are growing, multiplying, and thriving. And if companies don’t get on board with this new type of consumer, they will inevitably become extinct. Don’t believe me? Take a moment to google what is happening to the dairy industry in the States.
The point is, when you as a business owner, make the choice to be a better product and service creator, provider, or distributor even if it costs you more at first, you will have a hoard of people who will reward you for it. Or who will punish you for representing an economy model that we, those who will face the climate change crisis, will learn to loath.
Also, please wash your hands upon finishing this article.
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpHow to Use Valentine's Day For Your Business
Key Lesson: Understand 3 important components for successful marketing campaigns.
Key Action Point: Review your current marketing strategy and see how you can incorporate the points to it.
The world of marketing is full of exciting campaigns and creativity. All of them aligned with a single purpose in mind -- getting you to believe in something is so good and so right for you that you will want to be a part of it.
Here we’ve gathered three components that make successful viral marketing campaigns that will hopefully get your creative juices flowing for you to devise something just as memorable for your business. Or maybe just give us a call so we do it for you.
Miscellaneous partnerships. Sometimes you don’t need to create a campaign around your product or your service. Sometimes all it takes is to partner with the right kind of people to boost all your KPIs by sharing something that is of unique value to your customers. In 2019 Adult Swim partnered with Rick and Morty and announced their release date on their social media through a video. It got 3.78 million views, 194K likes 96.8K retweets. Which is so much more than their regular engagement.
Social issues. This is a double edged sword because when you use (that is what we do, use social issues) as a way of giving awareness to your brand, you need to make sure that your brand isn’t taking advantage of the status quo a popular social movement is trying to eradicate. Otherwise you may have to deal with the backlash your company might get. But creating a campaign that is in sync with both how you manage your business as well as what matters to you, creates a magnificent potential of being heard -- of inspiring and making people want to be a part of what you are offering to the world.
Engaging with your customers. Customers are people, and people, as a general rule, love attention. So, when you as a brand or a company or a business engage with them and show them that their opinion matters to you, they will love you for it.
Last year Wendy’s showed us how it is done by retweeting a tweet by Chance the rapper mentioning that Wendy’s would bring back their Spicy Chicken Nuggets one day. Wendy’s then reacted by saying that if their tweet got 2 million likes they would bring them back.
The tweet reached 2.15M likes and managed 396.4K retweets.
Remember, marketing has the power to put your company out there but it also comes with great responsibility. You need to really think about the message you are sending and why you are sending it. As we enter more into an age where people care about socially and environmentally conscious companies your message needs to be aligned with your actions.
A wise man once said “With great power, comes great responsibility.”
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpHow to Use Valentine's Day For Your Business
Key Lesson: Every holiday presents an opportunity to grow your business.
Key Action Point: Take a minute to think about 2 holidays you like and plan ahead to make it fun for you, your team, and your customers.
Heart day is fast approaching and while some brands are already experts at using this day to increase their sales, you might think your brand or services cannot afford jumping onto that bandwagon. I am here to say you are wrong and that it is the little things, like Valentine’s day, that can help you inspire loyalty from your customers (and your employees).
Small and quick marketing campaigns work great for Valentine’s Day, mostly because they allow you to connect over something everyone knows and craves: love.
Go Old School. Send your customers Valentine cards. Most brands are going to be using their digital platforms to send their message across, which is why sending out something physical will make you stand out from everyone else. While most people will be getting emails they are not even going to open, getting a card will definitely come as a welcomed surprise.
Give back. Valentine’s day is about love and that doesn’t necessarily need to mean romantic love. A fantastic way to gain credit with your local community and also, pun intended, spread the love is by choosing a way that allows you and your customers to do some good. Either by donating a small percentage of each bill to a local charity or asking them to contribute in some way that works for you and your business.
It’s all about partnering up. You can find ways to partner up with another business to offer exclusive deals and both of you can benefit by getting new clients form a business that is not in direct competition. This can work with physical businesses as well as online ones.
Notifications. If you already have an app, please make sure you incorporate it into your marketing efforts by creating a small push notification that either reminds your customers about the deals you have for the day, or just to wish them a happy day with those they love. Do not overdo it as it can get annoying for customers.
Last call. While some people may be planning what they are going to do on Valentine’s Day weeks in advance, some people will forget about it entirely. So, find a way to make your business the savior of the day.
Self Love. Not everyone has a partner to cuddle up with this day, so make sure you don’t alienate your single customers. Instead, offer them a chance to also treat themselves to make them not hate this day so much.
Be extra thoughtful of your existing customers. While getting new customers is always a must, make sure you give special treatment to your existing and loyal customers by offering something exclusive to them. Be more thoughtful about what you might offer them. Instead of a simple coupon meant to lure new customers in, offer them a bundle of products or services that makes them feel extra special by being loyal to you.
Remember, holidays can be an amazing way for you to connect with your customers and to humanize your brand, so be sure to use them in a creative way. They are already here and happening, so why not make the best of it?
Further Reading:
- Pig and Nut Butter Blending Workshops by Laura McQuarrie
- Coors Light is Covering Dog Adoption Fees for the Month of February by Grace Mahas
- Best Valentines Day 2018 Brand Activations from Gurjit Degun
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpDo you Have Your Employees' Loyalty?
Key Lesson: Review if your company is doing all it can to provide an environment with little stress that produces positive emotions and inspires loyalty in your employees.
Key Action Point: Check your employees welfare and ask them how can you be a better boss or a better company.
An employee’s sense of loyalty is not something that the person you hire is bound to have, or is required to have once they start working for you. It is one thing to feel grateful for an opportunity; it is a completely different thing to feel loyalty for a company. That is right, you the employer need to gain, work for, and maintain the loyalty of your employees. It is something that is earned.
We can define employees’ loyalty as a feeling of devotion towards the company. It comes from a belief that their contribution to it matters and that they, as individuals, matter to the company as well. It is all based in emotion. It increases when there are positive emotions around the company and the work that they do, and it decreases when there are negative emotions attached to it.
“But I already have to work for the loyalty of my customers. Now I also have to work to gain the loyalty of the people I pay?! Outrageous,” You say. Well… yeah. Sorry. But it is what it is.
Just as your customers have a ton of other options, your employees kinda do too. People are complex, emotional creatures.
Here we have gathered a short list of the little things that increase positive emotions around a job and a company, as an easy survey to fully understand if you are earning your employees’ loyalty or ...not.
Employees are not machines. See, employees are people, and like everyone else, they have their own thoughts and ideas. Companies that allow employees to be in control of their work hours or how they do that work have a 31% lower turnover rate than those companies that don’t listen and just give out orders to be followed.
Employees don’t like jerks. People don’t like people who are jerks, and even less so, a jerk boss. Or someone who enjoys abusing his or her power over other people. The reality is that people don’t quit jobs, they quit abusive bosses, because it is hard to be loyal to a company that tolerates people that make a habit of being jerks.
Employees enjoy showing what they do, when what they do matters. Everyone in the world wants to feel like what they are doing is meaningful. That it matters. That it is creating a difference or some good in the world. Times are changing and more and more people are caring about issues that we didn’t used to think about before. When a company has it in their ability to care about these issues or even give back to their own community; that makes an employee feel better about their own contribution that makes those things possible.
Employees want to feel safe. It’s hard to believe that we have to put this on our list. There are just so many cases of companies that have had their brand damaged because of reports of unfair wages, discrimation, abuse, unsafe facilities and so forth. So, do take into consideration that employees are like any other person you know, and they want to feel safe in the place they spend most of their day.
Employees have expenses. Pay what’s fair. Even if some employees lack the negotiation skills of some of their peers. Or God forbid, you are paying someone less because of their gender, that’s a huge no-no.
In conclusion: Employees are people. And people, in general, like to be treated with respect. Your employees are not a liability or an expense; they are people who are working to make your company a success. Treat them how you want them to treat the company.
Further Reading:
- Start With Why - TED Talk, Short by Simon Sinek
- Make More Money by Making Your Employees Happy by Dr. Noelle C. Nelson
- The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want, the Tools They Need, and a Culture They Can Celebrate from Jacob Morgan
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To HelpWill Your Business Survive 2020?
Key Lesson: Understand your most important technology allies for the next decade.
Key Action Point: Review your website as if you're a customer; does it feel modern?
As a business owner, if you have fallen on hard times, sometimes you are just looking to survive. But, what if I told you that you can actually thrive by making small smart changes in certain areas? What if I told you that your business has the potential to provide a better service and product than the big corporations?
We have prepared a small list of certain elements you need to consider if you want to make it into the new decade as a thriving small business.
Killer Website. Your business needs a website, maybe you already have one, but is it a killer website? Is it the type of website that will convince your client that you are their best choice by just looking at it? Is it the type of website that inspires trust and communicates professionalism and experience?
Mobile phones are your friend. Okay so maybe you do have a killer website that inspires all kinds of fuzzy feelings in your clients. But, when you open a link on your phone is it still that killer website on desktop, or do things get complicated? Everything your company does needs to be mobile-friendly because people are spending much more time on their phones than on their computers.
Custom Software. A business needs to be efficient. Period. And having endless Excel documents that make everything more complicated isn’t efficient anymore. Nor is having a paper-based system. Custom software can help you do so much more with so much less. It allows you to answer and address your pain points -- anything you feel isn’t working -- and adapt in ways that work for you and the company.
Social Media. We know you hate it, but social media can be a huge asset for your company if you learn how to use it right. It allows you to validate and humanize who you are, and also to address who your customers are when they buy from you.
Apps. Social Media is a great way to connect with your customers, but the only way to be actually on their phones and get their full attention is by sending them notifications directly to their screens through apps. Apps are also a great way to keep connected as a company and build loyalty within your business.
In sum. These 5 technological aspects are the first of a long list we believe essential to making sure your business stays relevant throughout the next decade. We are sure that as the years go by, many more will appear. Some will become irrelevant and others will become more important than others. But our job in Magic Mirror is to give you, the small business owner, every technological advantage the world has at your disposal in order to make your days easier and more profitable. With technology evolving as it is, we spenc every hour of our days to make sure your business thrives.
Further Reading:
- How to Speak Tech: The Non-Techie’s Guide to Technology Basics in Business by Vinay Trivedi
- The 100 largest Companies in the World from statista
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve your business goals, don't hesitate to reach out to us! We're Here To Help6 Ways to Grow Your Business in 2020
A new year is making its way to us fast! Filled with new opportunities for you and your business to thrive and step into the new decade with your best foot forward. But how, you ask? With technology moving as it is, it can feel like your business may be falling behind and only big corporations have the money, time and resources to keep up with everything and use it in their favor... But guess what? That ends now!
Here in Magic Mirror we believe that small businesses are America’s best treasure, and we want to help you, your business and your employees, not just to survive, but to compete with the big guys. Here we have gathered a small list of things you need to be thinking about in order to make sure your business grows in 2020.
1. Make sure your website works efficiently.
When was the last time you actually checked out your website from your customer’s perspective ? Is it mobile friendly? Can you find what you are looking for fast? Is everything explained in the best way possible? In the digital era, your website builds up your credibility as a small business, it helps you appear on local searches, and it can help you gather client information for your marketing efforts."When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted at Missouri University of Science and Technology. But it takes a little longer – about 2.6 seconds – for a user’s eyes to land on that area of a website that most influences their first impression."
[source: LITE.https://news.mst.edu/2012/02/eye-tracking_studies_show_firs/]
2. There’s an app for that!
You know people spend most of their time on their phones now. You can build an app for your internal team to boost sales and avoid monthly fees, or for your customers as a part of your marketing strategy. Having an app can help you connect directly with your customers. You wouldn’t have to wait for them to get on social media channels or even open their email to see the latest discount or product you have to offer. You can just remind them directly on their phone. You get to build your brand, provide value, and get loyalty by engaging more with your clients.
3. Customer experience.
We cannot highlight how important your customer experience is nowadays.. Your brand, your product, your business is what people say it is. Period. In short, rating are everything. And the easiest way to ensure your business doesn’t suffer from a bad yelp review, is by making sure every experience your customers have with you is amazing. Treat them as you would treat yourself. Or better yet, your dog. Don’t believe us? Take it directly from the researchers at Northwestern starting on page 6. Spoiler alert! #4 is really interesting: “5 stars is too good to be true.” Turns out, you’re best off with a lot of reviews between 4.2-4.7 stars (but really anything above 4.0 & below 4.8 is a winner).
4. Data-driven decision making.
The biggest most powerful thing you have at your fingertips is the data you are able to collect from your customers. Sure, gut instinct and opinions from meetings matter, but never as much the data your are able to get from your own customers. You want them to keep buying from you? Set up data recording tools, listen, and plan according to what they say. McKinsey has a wonderful publication on this HERE. And a more recent academic article that gives one of the newest models for data usage throughout the company life cycle HERE (it’s behind their paywall though, sorry).
5. Security and privacy.
Data, as we said is really important but just as important, perhaps maybe more, is making sure your customer’s data is safe. Just take a look at what happened to Cambridge Analytica (they closed in 2018 after the Facebook controversy). You don’t want your business making headlines with a data breach scandal. Here’s an oldie but a goodie, outlining the ways data security can be profitable for business with long-term vision.
6. We are on social media too.
Not using social media as a way to promote your business would be like starting a business and not telling anyone about it. We’ve already established that people spend most of their time on their phones, on average we are talking that people give 2 hours and 25 minutes to social media throughout a day. So, it is important that you think about having a good digital marketing strategy that includes communicating and connecting with your customers through social media and sending them over to your website. Which, if your think about it, is how you got here in the first place. ;)
If you have questions
or you want to learn how Magic Mirror Developers or our partners can help you achieve these goals, don't hesitate to reach out to us! We're Here To Help!The Founding of Magic Mirror Developers
Very glad to have you with us on this journey. Welcome.
I founded Magic Mirror Developers (M|M Devs) because I believe our job and our life should be aligned around whatever driving force provides us with meaning. For me, I find meaning in helping others, in educating, and in a nutshell, in being a part of something bigger than myself.
How is this relevant? Well, when I stepped back I saw 3 major problems, which I believe are worth dedicating my life to address.
- Data appropriation
- Widening Gap in Technology Literacy
- HyperInflation of Population Densities
Data are today’s most valuable natural resources. They are renewable, expansive, and powerful. Data are also mined by a relatively small group of large companies. The problem is that companies (and governments, by the way) are taking this data without restraint and doing more or less whatever they want with it. Why is that a problem? Because in today’s world data is power, and without a natural meter of that power, like some fee or tax for data collection, there isn’t a check on the amount of power a company can subsume. Theoretically, if one company were to absorb enough data and have enough time to process that data, it could wield more power than the national government in which the company operates (many would say this is already true). Fortunately, there are a number of practical limiters to this power absorption, for the time being at least, which allows us small sigh of relief.
But how can we address this!? I’m not sure. This will be a substantial challenge facing policy makers over the next 10 years. However, I do see another route to provide help in the meantime. The idea is quite simple: localize data. If we provide a means by which local businesses are the main collectors of data we change the power dynamic. More importantly, we create a value loop that doesn’t currently exist with these Goliath companies. By value loop, I mean that small businesses are beholden to their communities and customers while large companies are not. Therefore, in return for the value of the data customers provide small businesses, customers get products and services most relevant to their community with an improved experience that is tailored to them, enhancing the value of purchasing from that business. And the cycle continues.
While this is far from a utopian solution, it is achievable in the short term and a solution that can be accomplished without the help of legislative bodies.
In 2016, the Congressional Research Service reported that since 2010 small businesses have contributed ~66.6% of net employment increases across the US, while the largest companies have remained effectively neutral during the same period [FAS.org; page5]. This tells me that we need to empower small business to hold their own against the ever increasing pace of market consolidation. To do this we must strip away the complexity of high-technology, which has actuated the technology gap between big and small business.
We want you to win. We are here to help you win. I have seen first hand the incredible change that occurs when you empower small businesses with the data they need to reduce costs, improve efficiency, and make informed decisions. This change is visible and emotional. It’s a change from:
“I don’t know how much longer I can keep this up. I feel as though I’m on a hamster wheel.”Yet, technology undoubtedly has a dark side. It has raised the minimum standard for a competitive business, forcing the infinite cycle of growth in which we find ourselves. Indeed, as technology increases its power to supercharge businesses, the minimum bar is raised ever higher. The kicker is that as technology’s power increases so does its complexity. At this point, the best technology has to offer small business is too complex to be navigated without dedicating significant time and resources to sufficiently absorb the information and implement a solution. This is the gap in technology literacy. Small Businesses just don’t have the time to deal with such wildly new ideas and methodologies. This terrifies me - it should scare you as well. Where will we be as a country without our flourishing small businesses?
to,
“I can breathe again. That feeling in my chest, that tension, it’s gone. I feel free.”
For many small businesses time & extra resources are not easily available, which is why our clients turn to us to illuminate the opaque world that is high-tech business. For those businesses that do want to tackle this challenge, I’ve found a ubiquitous challenge exists in not knowing where to start; this is almost always the biggest problem our clients face in their efforts to incorporate data into their decisions. The other is, “How do I know it will pay off?”. To the former challenge, I always start with the business itself, your business: what are the greatest needs of your business at this moment?; what information will help you make the right decision?; and how might we collect this needed data? This methodical approach works. It works very well. And with it we’re able to identify the 2-3 key metics that will impact long term business success for our clients.
Reasonably, a substantial number of business owners tell me they’re not sure which are the MOST important questions to answer or aspects of the business to address. In this case I always direct them to our accomplished consulting partner, SRS Interconsulting, who specialize in using econometric analysis and their +30 years of experience to clear the fog inherent in executive decision making.
This third part is not driven by business or money; rather, it is my raison d’être. It is my intention to establish M|M Devs offices in various major cities around the world - cities which I believe are at the greatest risk of hyperinflation of population density - and establish training and coaching of young people, assisting in their endeavor to become programmers, developers, designers, etc.
Okay, but what is a hyperinflation of population density? This is the phenomenon of explosive population growth in a city as a result of a rapid & seemingly sudden influx of immigration. This type of immigration typically results from refugees fleeing violence, drought, poverty, natural disasters, etc; effectively, anyone fleeing from inhospitable living situations fit this categorization. When this form of immigration occurs its very difficult for cities to adapt quickly & effectively, which results in high unemployment, poverty, and violence. I happen to believe that over the next 5 years we will see a sharp rise in these traumatic events (in fact, this increasing uptick in frequency has been noticeable for over 10 years).
Thus, it is our goal to contribute to the employment and education of as many young people as possible - through volunteer coaching, real project training, and job placement assistance in international companies - in order to provide an alternative to what I predict to be extremely challenging living conditions for a large number of people in the not-too-distant future.
In sum, we at M|M Devs are not here to make money or to achieve some crazy software success story (we have already refused funding. twice). We’re doing this because we have a purpose, something that drives us forward through the best and worst of times: YOU. As a small business owner we emphatically believe that with the right tools YOU can provide better service and greater customer value than the Amazon’s and Apple’s of the world, stopping their phagocytic encroachment into your livelihood and our privacy.